The word kinetic means relating to or resulting in motion.
Considering this, it seems fitting that Kinetic Fitness in Uptown Butte is a place where people never seem to stop moving.
The gym opened in September on Broadway Street across from the Finlen Hotel and is the brainchild of Butte native Casey Kelly, a former football player for Montana Tech who returned to his hometown to start the business.
Kelly graduated from Montana Tech in 2008 with a degree in mechanical engineering and worked in the engineering field for 10 years but found that the button-down world of engineering left him wanting more.
“I got bit by the entrepreneurial bug,” said Kelly, 33. “I just wanted to have a different lifestyle.”
Kelly went on to get a certificate in fitness training and came up with the idea for Kinetic Fitness with friend Dan Kleckner, another former Tech player who runs a successful gym in Seattle.
“I definitely wanted to give this a go because it was a dream of mine,” said Kelly. “I also wanted to bring something to the community that was really cool and fresh.”
On the day of his interview with The Montana Standard, the ground was covered with freshly fallen snow. But that didn’t stop the gym’s clients from filing into the new facility for a lunchtime workout.
Kelly calls the workouts available at Kinetic Fitness the “next evolution in training.”
“It's sort of a movement-based style, and not like your traditional gym that’s just full of machines and cardio areas,” said Kelly.
At Kinetic clients experience something similar to “functional training,” a buzzword in the fitness community that Kelly says comes close to describing the Kinetic experience.
The gym offers the Xs and Os of training, Kelly said, in addition to advice on nutrition and lifestyle strategies.
“It’s kind of like this full-service, results-based facility,” he said. “People are getting coaching programs, support and accountability.”
To keep Kinetic clients accountable, the gym’s three coaches follow up with the men and women who attend the gym, sometimes calling them when they haven’t been to the fitness studio in a while.
Formats available include 45-minute classes and semi-private training sessions that are customizable and can last up to 60 minutes. Classes alternate between those designed for boosting metabolism and those for increasing strength.
Kelly said the current core demographic of the gym includes adults from 25 to 60 who lead busy lifestyles and want to get leaner, stronger and more functional and reduce injury risk.
Everyone from beginners to advanced trainees are welcome at Kinetic Fitness, Kelly said, and the gym offers an atmosphere where clients don’t have to worry about being judged.
“We’ve had some people who are brand new to exercise that are getting some new fitness habits,” said Kelly. “But we also have some progressions that are going to continually challenge you.”
Kelly and Kleckner are renting the location for Kinetic Fitness, but the two have made several upgrades including exposing some of the property’s original brick walls, installing new flooring and painting the walls. The building’s owner Cari Coe recently won the Butte Local Development Corporation’s Woman Entrepreneur of the Year award for her purchase and renovation of the Uptown building at 101 E. Broadway Street.
“This is where all of the character and architecture is,” said Kelly, describing the decision to locate the business Uptown. “It gives us a little more of a boutique feel.”
Kelly said some of the long-term goals for the business include increasing membership and moving to a larger space. Right now the gym is at 3,200 square feet, but Kelly says he’ll shoot for a 5,000 square-foot place if the business takes off. And if all goes according to plan, he said, one day he’d like to expand the business to other Montana towns.
As for Kelly, he says that training in a coaching-oriented atmosphere is easier than trying to achieve fitness goals alone. Doing so, he said, can help trainees cut through the noise of the internet, fitness magazines and the latest trends and get back to basics with knowledgeable coaches by their sides.
“There’s no doubt in my mind that not only do you have the accountability piece of it but you also push yourself a little bit harder,” said Kelly.
“The coaching aspect is everything,” he said.